How to Start Your Journey as a Social Media Influencer in 2025?

Have you ever dreamed of becoming a social media influencer? The exciting part is—you can actually turn that dream into reality.

My name is Akash Kumar, and during my college years, I was able to earn around $100 per month through online platforms. Today, I’ve expanded that journey by leveraging social media and affiliate marketing to create additional income streams.

As a Computer Science student, I regularly write career-focused blogs on Resuverse, which helps job seekers and students navigate their career paths. Along with blogging, social media has given me new opportunities to grow my personal brand and monetize my skills.

In this article, I’ll walk you through:-

• What exactly a social media influencer is
• How you can build your own presence as an influencer
• The long-term opportunities and scope of this growing industry

Let’s dive in and explore how you, too, can start your journey as a social media influencer.

Who is social media Influencer?

If you’ve only heard the term “social media influencer” in passing, let’s start by understanding what it really means and who these people are.

To break it down, let’s look at the two words separately:

• Social Media – These are online platforms where people share their thoughts, opinions, images, and videos with the public. Popular examples include Instagram, TikTok, YouTube, and X (formerly Twitter).
• Influencer – An influencer is someone who can impact or inspire others through their words, ideas, or actions. For example, if you give a motivational talk and it inspires people to improve their lives, you’ve influenced them.

Put simply, a social media influencer is a person who uses social media platforms to influence, inspire, or provide value to others.

Some well-known examples include Charli D’Amelio, who shares dance and lifestyle content that inspires millions of followers, and creators like Chloe Ting, Kayla Itsines, and Loren Gray, who share fitness, lifestyle, and entertainment content. These influencers not only add value to people’s lives but also earn money through their content.

The Growing Market Value of Social Media Influencing

According to Statista, the global market value of social media influencers is projected to reach $32 billion in 2025. To put this into perspective, in 2020 the market was valued at around $10 billion—which means it has grown by nearly 300% in just five years.

This rapid growth clearly shows the massive potential in the influencer industry. And it’s not just limited to top celebrities—even micro-influencers are earning a steady income. For example, according to Scrumball, influencers with 1,000 to 10,000 followers typically charge between $10 and $100 per post.

How To Become Social Media Influencer and Make Money In 2025?

Now, let’s talk about the most important question—how can you actually become a social media influencer?

The truth is, anyone can step into this field. Whether you are a student, a working professional, a homemaker, or in any other role—if you have a smartphone and an internet connection, you have the tools to start.

What you really need is patience and the right strategy. You can approach influencing as a full-time career or even start part-time, depending on the time you have.

The key is to create value-driven content that resonates with your audience’s interests. Once you consistently share useful, engaging, and relatable content on social media platforms, you can begin building a loyal following—and eventually, monetize it.